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Diegetic Innovation Templating

Diegetic innovation Templating (DIT) is a novel methodology that it extracts fiction-based ideas into future product innovations. At its heart is a process which starts with creating a template of ‘needs’ (e.g. technology types, potential threats etc.) which is used to parse existing fiction to generate ‘innovation templates’ (ideas) which represent potential solutions to meet the ‘needs’.

Diegetic innovation Templating (DIT) is a methodology that involves scanning published fiction to identify templates of fictional products or processes that might be transferred into real-life products. It uses a reverse engineering technique to integrate or transform the fiction elements into real-life product design. Diegetic gap (DiG) analysis is a key process in DIT as it provides a full understanding of the gap between fiction and reality and enables action plan to develop required capabilities and technological advancement. The gap analysis can result in new product innovation or improved strategic planning for future innovation. Such innovation instances are called Diegetic Innovation Templates (DIT).

In short, it offers a new way of identifying fictional technology disruptors and mapping their potential route to reality. It provides a structured assessment of the diegetic gap (DiG) between a fictional and real technology through using key variables (such as timeframe, technological feasibility, utility/capability, barriers to reality, etc.) that can be mapped and analysed to reinforce future technology R&D investment decisions.

The DIT processes involve six steps to achieve the outcome:

  • Create a template of needs
  • Extract ideas from fictions
  • Mix fiction-based idea elements into ‘vision’ (appealing to customers & refracting future and change)
  • Assess the Diegetic Gap (DiG) between reality and fiction with technological, capability and timeline dimensions
  • Formula ideas – it can be either rejected or reconstructed or integrate and mix based on DiG assessment
  • Design future-oriented new product prototype or investment strategy / development direction / future
DIT method is beyond new product development. Through mapping emerging trends in the marketplace and assessing internal capabilities, it allows the business or organisation to better understand a foresighted future so that the business can focus on new opportunities and future changes. It also enables the organisation to lead the change rather than follow the change. The DIT method will facilitate the organisation to create its own future.
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